Strongbow Launches Wc Themed Campaign

Cider brand Strongbow is launching a World Cup themed television campaign to push its ‘hard earned’ message.

Four 10 second adverts will feature groundsmen, floodlight installers, window fitters and conservatory fitters in a bid to show the people who put the effort in to ensure that the World Cup runs smoothly.

The campaign has been created by St Luke’s and continues to push the brand as refreshment after a hard day’s work.

The spots close with the strapline ‘Bowtime Hard Earned’ and the usual Strongbow arrows thudding into the picture.