Stuart Higgins Communications, the Fast Track-owned PR agency, has struck a deal with Blue Entertainment Sports Television (BEST) to work on a number of the firm’s tennis clients, specifically world number four Caroline Wozniacki.
The deal will see Stuart Higgins Communications work with Wozniacki’s personal management team at the international tennis player representation company, which is headed up by John Tobias, president (tennis).
Stuart Higgins Communications will take responsibility for raising the Danish star’s global profile across the media as well as exploring new commercial opportunities.
BEST also represents ATP doubles team Bob and Mike Bryan, rising star Melanie Oudin, WTA Tour number seven Victoria Azarenka.