Stubhub Partners World Tennis Day
StubHub has unveiled its first official sports partnership of 2014 with the World Tennis Day Showdown presented by the Financial Times at London Earl’s Court.
The London showcase is a new addition to the World Tennis Day format, organized by StarGames following its inaugural year in 2013 which saw events in New York’s Madison Square Garden and Hong Kong. All three events will be held on 3rd March.
The London Showdown will see tennis legends Andre Agassi, Pete Sampras, Pat Cash and Ivan Lendl recreate two iconic Wimbledon finals. The partnership will see StubHub operating as a primary ticketing sales channel where event promoters StarGames will list tickets at face value directly on stubhub.co.uk.
Nick Harford, director of partnerships, International for StubHub said: ‘Stargames has successfully run fantastic events in Hong Kong and New York and we’re delighted to be involved as World Tennis Day extends its reach to London’s Earl’s Court. British interest in tennis reached a new high last summer and with the new event we’re excited to be involved from a brand marketing perspective, to being a primary ticketing sales channel, alongside providing the Official Ticket Marketplace.’
Jerry Solomon, president & CEO of StarGames Inc. added: ‘We are excited to have StubHub join our group of world class sponsors that make World Tennis Day come to life. As we expand this year to London, I am equally excited about bringing four of the greatest players in the history of tennis to a landmark venue in one of the greatest tennis markets in the world. March 3 should be a “must see” event for tennis fans who now have an important new ticketing outlet.’
