The Sun Launches Print & TV Campaign
The Sun has launched its print and TV ad campaign to promote its coverage of the upcoming 2011/12 football season.
The film, created by WCRS&Co, includes an animated version of Wayne Rooney’s goal in last season’s Manchester derby at Old Trafford, and a voiceover from columnist and football pundit Terry Venables.
The ad includes the work of animator Richard Swarbrick, through his production company Hotspur and Argyle, for the 30-second spot.
The ad ends with a close-up of The Sun’s three major football columnists, Venables, Ian Wright and Harry Redknapp.
Richard Gale, brand director of The Sun, said: ‘When it comes to quality football coverage, no one tells it like The Sun’.
‘We’re right there with the fans at every match, sharing their hopes, fears, emotions and tears. The moment we saw Swarbrick’s animation style, it sent a collective shiver down our spines. Our writers bring football to life in the newspaper and online, and we knew straight away that he was the perfect man to bring our football content to life on screen’.
A significant portion of the £7.8m NotW annual adspend is likely to go towards promoting the Saturday edition of The Sun tabloid, which faces strong competition from the Daily Mail – following the closure of the News of the World.
