Super Bowl Commercials Capture Twitter Fans
Business information group, Precise, has captured the reaction of the UK during last weekend’s Super Bowl, after it was revealed that the UK audience for the event has grown by over 7% from last year. This year also marked the most expensive advertisement rate in U.S media.
Super Bowl LXVII saw more than 30 brands pay as much as $3.8million for 30 seconds of airtime on the CBS network.
With British viewing figures doubling over the past half-decade, Precise focused on what themes the UK was tweeting about in connection to the Super Bowl, with the half-time show generating 25% of related tweets. Meanwhile, the game itself generated 23% and the commercials 8%.
This year more than half of the Super Bowl ads included Twitter hashtags in their game-time spots, with Budweiser’s ad coming out on top, gaining nearly 40,000 uses of its hashtag.
The beer brand was followed by Dorito’s, Calvin Klein, The Wonderful Pistachios and Speed Stick in the chart of most talked about commercials.
Go Daddy created one of the most discussed commercials overall and was a top trending topic on Twitter. There were more than 400,000 mentions of the commercial, while the video drew more than 4 million views on YouTube before the game even kicked off, which has since risen to over 6.5 million.
As a result of its commercial, the company announced its biggest sales day in history, with hosting sales jumping 45%, domain sales up 40% and new customers up by 35%.
Precise statistics also reveal the success of Oreo’s social media activity, within minutes of the power failing at the match, Oreo devised an image with the wording ‘you can still dunk in the dark’. This went viral and has been shared more than 100,000 times on Twitter.
