Super League Basketball nets Reebok supplier deal ahead of inaugural season

Super League Basketball (SLB) has inked a league-wide kit supplier deal with US sportswear and footwear brand Reebok.

As per the multi-year agreement, Reebok will supply all nine teams with playing and training kits, travel apparel and footwear for the SLB’s inaugural 2024/25 season.

The deal includes official kit supplier and basketball sneaker designation.

SLB, which launched earlier this month, will replace the British Basketball League (BBL) as the elite tier of UK men’s basketball.

This came after the British Basketball Federation terminated the BBL’s operating licence in June, amid financial difficulties.

New kits for the upcoming season, will be available for purchase in early September.

Earlier this month, SLB confirmed the nine franchises in England and Scotland that will participate in the first campaign, with further teams set to join the competition in 2025/26.

“We are thrilled to partner with the newly established Super League Basketball,” said Todd Krinsky, CEO of Reebok.

“This collaboration represents a perfect synergy between Reebok’s storied basketball heritage and the vibrant future of the elite league in the UK.

“We are excited to bring our innovative designs and high-performance gear to the court, and we can’t wait to see the players and fans embrace the new kits this season.”

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