Sure Enlists Man City Stars For New TV Campaign
Sure has enlisted a trio of Manchester City stars to launch the latest version of its football ad campaign
Sergio Aguero, Phil Foden and Ederson all star in new spots for the brand’s campaign, dropping ahead of the season’s second Premier League Manchester derby – and fourth of the season – between City and rivals Manchester United.
The players have been filmed in a series of TV ads in the latest edition of Sure’s season long TV and video on-demand campaign, showcasing the Sure Advanced Protection range.
The first instalment was rolled out with Chelsea player Mason Mount, with the brand making use of its football portfolio, which also includes Premier league sides Wolverhampton Wanderers, Southampton and Crystal Palace.
Double Trouble ahead of the #ManchesterDerby for @aguerosergiokun
RT this post if Manchester is #MoveWithSure pic.twitter.com/8RC642wyTL
— Sure UK & Ireland (@Sure) March 1, 2021
“We are delighted to launch the next instalment of our season long TV ad campaign with one of our growing list of elite football partners, Manchester City,” said Alice Duffill, Senior Brand Manager, Sure UK and Ireland.
“Football is a key passion point for our target audience and, now more than ever, we hope to use our partnerships in the sport to encourage people to move more to live more, making every moment matter.”
Pete Laundy, VP. Partnership Marketing & Creative, said: “We are proud to have delivered this content in collaboration with Sure UK, as part of Manchester City’s wider partnership with Unilever. A key objective of this partnership is to encourage people to be more active and we hope this new TV ad will help to inspire people.”
Sure says it will use its football partnerships to inspire people to move and be physically active, highlighting the ‘vital role’ that physical and mental health play in daily life given lockdown and social distancing restrictions.
