Sure Men Sport Signs Flintoff Deal
England cricket star Andrew Flintoff has signed up as a brand ambassador for Unilever-owned deodorant brand Sure Men Sport.
Flintoff will front a £3m marketing campaign, to be created by marketing agency Iris, that will include print, online, radio, sampling, extensive on-pack promotion and PR.
Sure is extending its involvement in cricket by also sponsoring Sky Sports’ Cricket AM and has become the official partner of the test match grounds for the 2009 Ashes.
An on-pack competition will launch 20th April and will offer consumers the opportunity to win a pair of tickets tot see the Ashes every four hours throughout May, June and July. The creative idea of the promotion is to echo the 24 sweat protection provided by Sure Men Sport.
In December, sportswear brand Puma signed Flintoff to star in its campaigns. The deal runs for four years and sees Flintoff playing in Puma footwear, using Puma cricket equipment and wearing Puma lifestyle ranges off the pitch.
