Suremen Launches £3m Wc Campaign

Unilever owned anti-perspirant, SureMen, is preparing a £3m World Cup themed campaign set to include outdoor, digital, press and in-store activity.

The new product is set to be launched in a special World Cup branded canister and will be supported by a TV advert campaign due to launch in April.

A competition will also be run as part of the on-pack promotion across the 250ml range, offering consumers the chance to enter a sweepstake to win cash throughout the World Cup that kicks off on 11th June.

Consumers will be invited to log on to the campaign site where they will be allocated a country – they can then win between £5 and £50 depending on how their team fares in the competition.

Iris London and Iris Digital assisted SureMen on the campaign whilst media planning was handled by Mindshare.