surrey Cricket Drinks To Partner Renewal
Surrey County Cricket Club has announced a four-year extension with premium soft-drink partner Fever-Tree.
Fever-Tree, which has been the exclusive soft-drink partner of The Kia Oval since 2016, has agreed a new deal lasting until December 2027.
Under terms of the new agreement, Fever-Tree will continue to operate its four existing premium bar locations around the ground at all major matchdays, offering the full Fever-Tree project round.
There will also be an investment in upgrading the existing Fever-Tree bar in the Jardine Suite of the JM Finn stand. The partnership also includes exclusive experiences at The Kia Oval for Fever-Tree staff and customers.
Charlie Buck, Commercial Director at Surrey CCC, said, “Fever-Tree provide a premium experience for their customers and that’s something that we aim to offer to all fans who come through the gates at The Kia Oval.
“We’re delighted to be extending our partnership and continuing to give fans the very best products available to enjoy this summer.”
Saskia Meyer, UK Marketing Director at Fever-Tree, added, “We are thrilled to be continuing to deliver our world-class drinks at The Kia Oval, undoubtedly one of the world’s most iconic cricket venues.
“Over the years, it’s been fantastic to see fans and visitors alike enjoying top-quality G&Ts, Spritzes & Highballs at the Fever-Tree bars around the ground and we’re excited to introduce some of our newer flavours this summer.”
