Sustainable Sunglasses For Volvo Ocean Race
Karün has launched a new Volvo Ocean Race edition of its sustainable sunglasses.
The new range was co-developed with pro sailors from the race and are made from 100% recycled fishing nets.
The Volvo Ocean Race limited edition model is the outcome of sailors like Mark Towill, Charlie Enright or Martin Strömberg to create sunglasses especially adapted for the ocean.
The lenses are Zeiss Polyamide, which are anti-smudge and eliminate glare.
In an interview on Sailing Weekly, Karün, CEO, Thomas Kimber said: “What we’re doing as a company is very much aligned with Volvo Ocean Race messaging. The Volvo Ocean Race is powered by wind and racing around the world not with engines but by force of nature is extremely symbolic.
As we’re here, we’ve been entering the market step by step, and wefound a connection with the race. They love the idea of materialising their sustainability message through an iconic product, and you look at the world through them.
“If we can prove together that we can make a high performance product under a different business logic, production process and value chain, then that’s a big statement to the rest of the business world. We’re spreading a very unique message – this is a problem not just for one country or continent, but for everyone around the world. The messaging and purpose behind the race is a great example of how big organisations and companies can start to look at sustainability as much more than a marketing tool, and trying to understand that sustainability is actually about a different way of thinking, about alternative ways to organise and why you do things.”
