SWALEC has signed up as the latest patron sponsor of The Celtic Manor Wales Open which takes place this year from 3rd-6th June.
The Welsh energy provider joins the likes of Zurich, Diageo Rolex and BMW in backing the £1.8m golf tournament on The European Tour.
The Celtic Manor Wales Open takes on added significance this year as it is played on the same Twenty Ten Course which will host The Ryder Cup later in the year.
SWALEC is already a substantial supporter of Welsh golf and has signed up to a four-year deal.
It is currently in its third year of sponsorship of the SWALEC Wales Challenge at The Vale Resort in August and also supports grassroots development through its partnership with Golf Development Wales.
Currently, its sponsorship is funding ‘welcome to golf’ booklets for players new to the sport in Wales and free taster sessions at selected clubs across the country.
SWALEC’s overall sponsorship programme includes a three-year partnership with the Welsh Rugby Union, which includes the SWALEC Cup, Plate & Bowl and the SWALEC Leagues, and a ten-year agreement with Glamorgan Cricket on venue sponsorship of the SWALEC Stadium.