Swansea Ties Up New Letou Sponsorship

19 Jun 2017 | tshego

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Swansea City has announced a new front of shirt partnership agreement with international gaming company, Letou.

The international gaming company replaces BetEast after one season as the club’s main sponsor, with Letou’s logo displayed on the club’s new home and away shirt for the new Premier League campaign. Letou will also have a presence at the Liberty Stadium, and across social media and digital platforms.

It is Letou’s first partnership deal with a Premier League football club, with Shelter Cymru charity and Disability Sport Wales also set to benefit from the deal.

The club has also announced online security provider Barracuda Networks as their first sleeve sponsor and as part of the agreement, the Silicon Valley-based company will provide the club with its IT security service in order to counter the growing number of advanced cyber threats.

The announcement was made today at a unveiling ceremony at the Liberty Stadium, where Swans chief operating officer Chris Pearlman commented: “Swansea City has ambitions to grow our brand in Asia, where Letou has a strong presence and a lot of experience.

“With over a billion people likely to watch the Premier League over the course of the season, a third of the league’s total TV audience, it’s a major partnership that will benefit both parties.

“Letou has a significant global reach, including a strong market share in Asia, and is committed to helping us grow our presence in that part of the world. We believe Letou can help us tell our unique story to a global audience. The story about how we play the game our way, with ‘Grit and Beauty’.

“But it was also their commitment to the local community in south west Wales which really captured our imagination.

“We were drawn to Letou because of their drive to support local charities in Swansea, even though they are based thousands of miles away.

“We are looking forward to working with them through their ‘Goals for Good’ programme over the season to make a real difference and give something back through their support.”

Letou chief executive, Paul Fox, said: “It would be easy as an Asian-facing gaming company to sign the cheque and build awareness purely through branding.

“I was brought up in Glasgow and have family in Swansea. So, when the opportunity arose to work with Swansea City, it was really important to me that Letou uses our partnership to give back to the community as much as possible.

“We’re donating our corporate hospitality box to homeless charity Shelter Cymru, and handing over our season ticket allocation to Disability Sport Wales.

“I am confident that the ‘Letou Goals for Good’ campaign we are launching will make a difference.”