Swiss Brand Kicks Off Arsenal Partnership

JeanRichard has signed a new global agreement with Arsenal FC, becoming the Official Watch Partner of the club in a long-term partnership that will see the Swiss watchmaker gain ‘significant presence’ within Emirates Stadium on matchdays and the right to create and distribute licensed product through both Arsenal and its own retail channels. 

The brand, formed in the late 17th century by Daniel Jeanrichard, will also unveil a limited edition “Arsenal” watch in the near future.

Bruno Grande, JeanRichard’s chief executive officer, said of the deal: ‘A strong heritage combined with young team spirit and style: Arsenal and JeanRichard share the same Philosophy of Life.’

‘Both are considered forward thinkers in their fields and ‘passing on the ball’ through the development of young talent is our common approach. People at Arsenal and JeanRichard are out to make the most of every moment and strive to accomplish extraordinary things day in and day out with passion and respect.’

Arsenal’s sales and marketing director Vinai Venkatesham added: ‘This is another important step as we build our partnerships portfolio and underlines the momentum we have on our commercial agenda.’

‘JeanRichard share many of our core values and we are delighted to welcome them to the Arsenal family.’