Synergy Bags Beko’s Barcelona Brief
Synergy has announced the appointment by Beko to activate its sponsorship of FC Barcelona following a competitive pitch.
Synergy has already started to develop and create an integrated PR, digital and experiential campaign that will be co-ordinated across key Beko markets around the world from Synergy’s London office.
The ‘Official Partner of Play’ campaign – launched earlier this month – celebrates FC Barcelona as the most playful team on the planet, as well as communicating that Beko’s product range allows people more time to ‘play’ within their busy lives.
The campaign centres around animations of FC Barcelona stars including Lionel Messi, Luis Suárez, Neymar Jr and Gerard Piqué. The animated players will appear in advertising, in store, in-stadia, real-time social media, on digital channels and in the media over the coming months.
Home appliance brand Beko is a premium partner of FC Barcelona and is in the second year of a four-year deal with the reigning European and Spanish champions.
George Mead, international brand manager at Beko, said: “We’re delighted to be working with Synergy to activate our partnership with FC Barcelona, one of the most iconic clubs in world sport. Our sponsorship of Barça has huge potential and we know that Synergy will help unlock and deliver this across key territories. As an agency they understand our goals and challenges as a brand and we look forward to working with them going forward.”
Adam Raincock, director of communications at Synergy, commented: “Beko is one of the leading home appliance brands in the world and we are very excited to be working with them on maximising the potential of this exciting partnership with FC Barcelona. Our purpose at Synergy is to create the world’s most inspiring, innovative and effective sports and entertainment marketing. I’m proud that we can do this with Beko to deliver a disruptive campaign that drives engagement.”
