Synergy Wins Betfair Cricket Account

Sports marketing consultancy Synergy has secured the brief to manage Betfair’s sponsorship planning and activation around its cricket sponsorship ties ahead of this summer’s Ashes Series.

Betfair has hired Synergy, after a competitive pitch, to develop a long term sponsorship strategy and to manage their experiential, PR and digital activation around this summer’s Test Series.

Betfair are official partner of the England and Wales Cricket Board (ECB) and official betting partner of the Test Match Grounds. This summer’s campaign will be designed to build Betfair’s standing as the sports fans’ betting brand of choice.

Synergy’s fellow Engine agency, Altogether, has been appointed as part of the pitch process to manage the digital development and marketing of the cricket sponsorship.