Synergy Wins Sse Rugby Brief
Energy provider, SSE, has appointed Synergy to manage its National
Community Partnership with the RFU, following a competitive pitch
earlier this year.
The brief will see the specialist marketing
consultancy create and implement a full strategic sponsorship campaign –
including digital consultancy, PR, event management and rights
exploitation – to drive awareness of SSE as a valuable supporter of
grassroots rugby in England.
SSE will use the responses
gained, prior to the survey closing mid-September, to build a tangible
pool of resources that will be made available for clubs to win across
the year.
Full details of how clubs can take part will be
announced with the full website launch, currently planned for the
beginning of October.
Jonny Petrie, sponsorship manager at SSE
said: ‘Critical to our sponsorship is making sure we maximise it. When
it came to choosing a partner agency to help us do this, Synergy
demonstrated from the first moment that they understood our business and
our brand so when matched to their creative thinking made them our
natural first choice’.
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Lisa Parfitt, director of experiential at
Synergy, added: ‘This is a really exciting win for Synergy. Our
heritage in rugby sponsorship – including grassroots activation – is
unprecedented in our industry, and we are looking forward to building a
strong campaign for SSE that helps build their brand in England’.
