Tag Heuer Agrees Deal With RFU

Watch manufacturer’s TAG Heuer has signed an agreement with the RFU to become the official watch of England Rugby.

The deal takes effect immediately as TAG Heuer bolsters its strong ties with sport.??

The company has a quarter-century partnership with F1 team Vodafone McLaren Mercedes, as well as a seven-year partnership with 2008 Formula 1 World Champion Lewis Hamilton, and his teammate Jenson Button.??

The brand also has ties with WTA tennis champion Maria Sharapova as well as branching into the world of showbiz – having deals with Hollywood icon Leonardo DiCaprio and Bollywood star Shah Rukh Khan.??

2010 sees TAG Heuer celebrating 150 years of Swiss watchmaking.