Tag Heuer Appoints Pitch Partnerships
TAG Heuer has appointed Pitch Partnerships, the new sponsorship division of Pitch PR, to activate the watch brand’s partnership with the Premier League.
TAG Heuer, part of the LVMH Group, recently became the first official timekeeper of the Premier League. As part of the agreement, Premier League referees are now keeping time with the TAG Heuer Connected watch, with fourth officials using Tag Heuer substitution boards during matches.
Pitch Partnerships has been chosen to devise an activation strategy that will use TAG Heuer assets to engage football fans through social, digital, PR and experiential, for its ‘Don’t Crack Under Pressure’ brand. TAG Heuer’s brand presence in football currently includes partnerships with the German Bundesliga, MLS, Chinese Super League and more recently Claudio Ranieri.
Emelie De Vitis, marketing and retail director, Tag Heuer said: “Pitch showed us they have the right insight and expertise to activate our partnership with the Premier League. We will be working collaboratively with Pitch to solidify our presence in football this season and engage fans through experiential and social activity.”
Gavin Peters, director, Pitch Partnerships said: “We are thrilled to be working with a brand of TAG Heuer’s stature, especially at this exciting time as it embarks on a new journey into the football world with the Premier League partnership. Given the fantastic new product range and values associated with the brand, we are delighted to be working with TAG Heuer to help bring together technology, luxury and the passion of football.”
