Tag Heuer’s Smartwatch Looks To Make Refereeing Easier

Tag Heuer agreed a deal with the Premier League earlier this year and will supply every referee with a smartwatch this season. 

The smart watch app for its Connected watches will track the natural rhythm of the game and has been designed to be user-friendly, working with gestures meaning that referees can focus on the game, without fearing they’ve accidently stopped time. The app has been designed in partnership with Premier League referees, all of whom will wear the watch during the 2016/17 season.

Jean-Claude Biver, TAG Heuer, CEO said: “This is a real tool that referees can and will actually use during games. It takes advantage of the Connected watch’s sophisticated technology, which we developed at TAG Heuer with our partners Intel and Google.

“Every detail of the referee app has been thought through with Premier League referees, I have no doubt that this will be a useful tool. TAG Heuer is extremely proud to be working with the Premier League and its officials and to provide referees with Connected watches, which combine the best of Swiss watchmaking with the best of Silicon Valley.”

Mike Riley, former Premier League referee and general manager of the Professional Game Match Officials Limited said: “Refereeing a Premier League game has never been more demanding than it is now, with every refereeing decision heavily scrutinised.

“The introduction of the TAG Heuer Connected and the TAG Heuer referee app makes the job that much simpler. Knowing they have an accurate, reliable, high-functioning device on their wrist to keep track of game time will give referees extra confidence and leave them to focus on the running of the match.”

Fans will also be releasing a Premier League watch dial for its smartwatches, providing news, plays and scores from matchdays.