Talksport Goes Full-time Sport

07 Mar 2012 | tshego
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talkSPORT is set to broadcast sport content 24 hours a day, seven days a week from Monday 2nd April – becoming the only full time sport station in the UK. 

The change will see talkSPORT covering breaking sports news day and night and the station will increase its coverage of international sports, including NBA, NFL and MLS updates, with correspondents around the globe.    

The changes means all non-sports content will be dropped, including the weekly current affairs show fronted by George Galloway.

In total 39 hours a week of non-sports programming will be replaced by sport content.

talkSPORT has been extending its sports focused output over the past couple of years, with Richard Keys and Andy Gray joining the station in February 2011 to take over the mid morning 10am to 1pm slot and The Sports Bar joining the schedule last September. 

talkSPORT now reaches over 3.2million listeners and has over 155,000 followers on Twitter.

The station is an official broadcaster of the Barclays Premier League and will broadcast every match of UEFA EURO 2012 live. 

Last autumn talkSPORT was the exclusive UK radio broadcaster of the 2011 Rugby World Cup, the first time a commercial station has been the sole holder of the rights.

From this Friday, The Sports Bar (10pm to 1am Monday to Thursday) will be extended to five nights a week, replacing The Week With George Galloway on Friday nights and from 2nd April overnight programming will focus on sport.

Moz Dee, talkSPORT programme director said: ‘Turning talkSPORT into a 24 hour sports station is an exciting yet natural next step for us. We want to change expectations of overnight radio, focusing on up to the minute sport news and information from around the globe.’ 

‘It gives us a great opportunity to work with an international network of sports reporters covering everything from American sports to British teams and athletes competing on the other side of the world, and makes us the only UK station focused on sport all of the time.’

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