Talksport Launches Fapl Ad Campaign

Talksport is the latest media firm to launch an extensive marketing campaign to
publicise its coverage of the upcoming Barclays Premier League season.

The radio broadcaster is rolling out a nationwide outdoor advertising
campaign including posters at FA Premier League and Coca-Cola Championship
grounds, motorway service stations and 1,300 pubs in major football towns and
cities.

The campaign, created by Lionhouse Creative, will also see press ads in The
Daily Telegraph with media planning and buying being handled by Mindshare.

Talksport also revealed that it has struck a three-year deal with Vauxhall
Commercial Vehicles to sponsor its coverage.

Last year Talksport won the rights to broadcast live commentary to 32 FA
Premier League games at 3pm on Saturday afternoons during the upcoming 2007/08
season – a win that ended the BBC’s 80-year monopoly on the rights.