talkSPORT’s global football service talkSPORT Live has joined with Twitter to offer free, live commentary of the Barclays Premier League to its social media users. From this weekend, live streaming of Barclays Premier League English language commentary will be available through talkSPORT Live’s audio player embedded in an enhanced Twitter profile page to fans outside the Europe, with commentary also available in Spanish and Mandarin.
These profiles will feature streaming of live commentary of leading Barclays Premier League fixtures, which users will be able to retweet to share with their followers and feature in their own Twitter timeline.
The player is optimised for Twitter’s new mobile interface on iPhone, Android and iPad. The player has been developed by talkSPORT’s fellow UTV Media plc group companies Tibus and Simply Zesty in close cooperation with Twitter.
talkSPORT Live was launched by talkSPORT in August 2012 to give fans across the world access to live and on-demand commentary of every Barclays Premier League match.
talkSPORT Live also has broadcast partners across five continents including SiriusXM in the USA and Canada, TSN and TEAM stations in Canada, Brila FM in Nigeria, Citi FM in Ghana, SBS in Australia, Radio Sport in New Zealand and Astro stations in Malaysia who all broadcast the station’s Barclays Premier League commentary.
Scott Taunton, chief executive, talkSPORT, said: ‘talkSPORT Live is a unique offering for football fans around the globe and this integration with Twitter builds on the service’s success by adding an exciting way for listeners to keep up with their favourite team. Sport and social media has proved to be a winning combination, with Twitter as the perfect tool for fans to share their passion. This is the first of what I hope will be some great digital partnerships for talkSPORT Live.’