Talksport Partners With Prostate Cancer
talkSPORT has announced it will become the official charity partner of Prostate Cancer UK, beginning its new relationship with the backing of the new ‘Men United Cup’ – a nationwide 5 a-side football tournament to raise money for the UK charity for men with prostate problems.
The cup will be played nationwide and the winners of the tournament will take on a talkSPORT Legends team made up of talkSPORT presenters, which currently include Colin Murray, Ray Parlour, Alan Brazil, Darren Gough, Stan Collymore, Micky Quinn, Adrian Durham, Paul Hawksbee, Andy Jacobs, Jason Cundy and Andy Goldstein.
The prize also includes a tour of the world’s biggest sports radio station’s HQ and a new kit for the winning team.
The regional heats and national final of the Men United Cup will take place at branches of Goals Soccer Centres and will kick off in September.
Calum Macaulay, talkSPORT managing director, said: ‘Prostate Cancer UK is a great charity for talkSPORT to partner with. With a massive male audience, this is a great opportunity to alert our listeners to the important work that Prostate Cancer UK undertakes. Sponsoring The Men United Cup helps us to raise lots of money for the charity while encouraging men to take part in what should be a really fun tournament.’
Owen Sharp, chief executive of Prostate Cancer UK, added: ‘We’re over the moon about teaming up with talkSPORT in the fight against this killer disease. Men United v prostate cancer – Prostate Cancer UK is all about developing a movement for change in men’s health and talkSPORT has the massive reach to help us do it. With one man dying every hour from prostate cancer in the UK, we all have to raise our game. It’s urgent that we are heard loud and clear so blokes wise up to their risk.’
‘talkSPORT offers the perfect platform to reach dads and lads of all ages across the football terraces.’
In addition talkSPORT will run on-air activity highlighting the work that Prostate Cancer UK does, alongside interviews with the charity’s sporting and celebrity ambassadors, a weeklong auction, plus promotion online and in talkSPORT’s sister publication Sport magazine.
