Tangerine To Kick Off Sport Relief Campaign

Comic Relief has appointed Tangerine to launch and activate its 2016 Sport Relief campaign across four UK regions.

Tangerine will deliver regional campaigns within four areas for the charity, the North West, Yorkshire, East Yorkshire and Lincolnshire and East Midlands.

The agency will look to drive sign-ups for the Sainsbury’s Sport Relief Games, as well as maximise coverage, case study development with fundraisers and delivery of social content.

Michele Settle, director of UK campaigns and brand at Comic Relief, said: “Tangerine’s response to the brief really stood out – throughout the pitch process their passion and enthusiasm was unrivalled alongside a clear understanding of what it takes to deliver a successful pan-regional charity campaign.

“Their portfolio of community campaigns alongside extensive sporting and charity experience made them the obvious choice for us.”

Speaking about the appointment, Mary Harding, consumer MD at Tangerine, said: “Tangerine has a wealth of experience working with high profile charity organisations on both a local and national level, that combined with our sporting credentials, makes this the ideal brief.

“Comic Relief is an iconic charitable institution, from red noses and local heroes running miles around the UK’s streets, to some of the most physically demanding sporting challenges ever completed, millions of people get involved each campaign year to help make a difference – and we can’t wait to shout about all the great fundraising efforts from within the regions.”