Team GB And Adidas Light The Flame On Eight-year Extension
The British Olympic Association has extended its partnership with Adidas, keeping the German sportswear brand as the supplier of Team GB until 2032.
The eight-year renewal of the longstanding agreement, dating back to 1984, will see Adidas continue to provide performance apparel for Team GB athletes across 52 sports.
The latest deal comes ahead of the Paris 2024 Olympics, which commence on 26th July, and covers the next two editions of the Summer Games in Los Angeles in 2028 and Brisbane in 2032.
The existing agreement, signed in 2015, was set to expire after this summer’s Olympics.
The extension also includes the 2026 Milano Cortina Winer Games, and the 2030 Winter Olympics, which will be held in France, as announced by the IOC earlier this week.
The sportswear giant will also supply podium and village apparel, which will be worn throughout the Games.
“Our 40-year collaboration shows the two brands’ commitment to elite performance and style,” said Kathryn Swarbrick, Senior Vice President of Adidas Northern Europe.
“This relationship has produced some of the most memorable sporting moments and designs in Olympic history.
“On the eve of this year’s Games, adidas looks forward to seeing the 2024 collection come to life, inspired by the fiery competitiveness within all athletes, on display in Paris.”
Andy Anson, CEO of the British Olympic Association, added, “Through unique design partners within Adidas’ network, such as Stella McCartney, Team GB’s kit has remained on the cutting edge throughout the lifetime of this partnership.
“We look forward to seeing some of the world’s elite athletes compete on the greatest stage wearing Adidas and Team GB uniform for years to come.”
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