Team GB And Sloggi Team Up For Capsule Collection
Underwear brand sloggi has partnered with Team GB ahead of the rescheduled Tokyo 2020 Olympic Games, releasing a new limited edition capsule underwear collection.
The collection will include sloggi’s ZERO Feel technology for women and three brief and boxer styles for men – all bearing the Team GB logo.
The collection will launch next month and will be available all year, and will be stocked in the TeamGB store, as well as a number of high street retailers.
“We’re excited to be working with a brand like sloggi,” said Paul Ellis, Head of Licensing and Retail, Team GB.
“This fun capsule collection provides a great opportunity for fans to show their pride in the team ahead of Tokyo and enjoy the comfort and quality afforded by all sloggi products. We’re excited for this product to launch in April.”
Rosie Oliver, Brand Manager at sloggi comments: “With over 370 Team GB athletes going to Tokyo 2020, in 2021, we’re really proud to be an Official Licensee with this fun and celebratory capsule collection.
“It’s been a tough year for everyone and so we’re excited to encourage the community spirit by getting behind Team GB and supporting them in more ways than one.”
