Team GB Announces ‘long-term’ Salesforce Partnership

Salesforce has announced a new long-term marketing partnership with Team GB.

As part of NBCUniversal’s bespoke Olympics partnership, Salesforce also announced that it will activate campaigns across Sky Europe – including in the UK – over the next seven years.

The partnership will see Salesforce aim to engage millions of fans around the world, building ‘the most engaging fan community in sport’  for Great Britain. 

Partnering with Team GB, Salesforce will use data to create ‘hubs and visualizations’ to help engage fans. Through its Trailhead online tutorials platform, Salesforce will also partner with Team GB athletes to help with ‘reskilling’ during and after their athletic careers.

“Our mission at Salesforce is to help customers achieve success from anywhere,” said Zahra Bahrololoumi, President and CEO, Salesforce UK&I. 

“We’re incredibly proud to support Team GB by helping them do the same — engaging with their fans around the world.”

British Olympic Association CEO, Andy Anson, added: “Engaging with Team GB fans through an effective data strategy is at the heart of our plans for the next Olympic cycle. Working with a market leader like Salesforce is incredibly exciting for the BOA. We really couldn’t ask for a better equipped partner, whose expertise in this field will help drive the BOA forward and we’re excited to get started.”

The announcement comes weeks ahead of the rescheduled Tokyo 2020 Games, but builds on Salesforce’s multi-year partnership with Team USA and the LA28 Olympic and Paralympic Games. 

The CRM platform is a Founding Partner of the LA28 Olympic and Paralympic Games, and will provide Customer 360 technology to deliver digital experiences to both fans and athletes in the seven years leading up to that event.

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