Team GB Announces New Partnership With Godaddy

Team GB has announced a new Official Partnership with GoDaddy ahead of the Olympic Games Tokyo 2020.

The brand will become the Official Domain Name, Website Builder, and Web Hosting Partner for the team ahead of the rescheduled Games, which is due to take place in Japan this summer.

The move launches the first phase of GoDaddy’s new partnership with the British Olympic Association, and is fronted by Olympic boxing medal hopeful Cheavon Clarke, who has become a GoDaddy Ambassador, teaming up with the company to build a new website to showcase his Level Up Nation fashion brand.

To fuel his upcoming professional sporting career and prepare for life after the ring, Clarke launched Level Up Nation clothing, which has so far existed solely on social media, but will now have a new site to showcase its full catalogue, enabling fans to buy branded hoodies, t-shirts and other merchandise. It will also host updates on Clarke’s community involvement.

“I have always been entrepreneurial, from selling chocolate at school to now running my own clothing label,” said Clarke.

“The Level Up mentality is to start and grow. Challenging yourself by being consistent and persistent even in hard times, knowing you’re doing your best to reach the next level. That message has never been more relevant and I’m pleased to be on this journey with GoDaddy – a brand that has the same philosophy.

“There are many parallels between running a business and boxing. Neither is a smooth ride. You have ups and downs, and it’s the attitude and the mindset you have when you’re down that counts – you can just lie there or you can Level Up and come back stronger. Persistence is everything.”

Andy Anson CEO, The BOA, said: “It is very exciting to partner with such a strong brand in a dynamic sector, and is a timely reminder of the power of Olympic sport and Team GB in this country. GoDaddy have great plans for the partnership and we look forward to bringing them to life in the lead-up to and during the Tokyo Olympic Games, starting with the launch of Cheavon’s ‘Level Up Nation’ website today.”

Sakshi Anand, Managing Director, GoDaddy UK and Ireland added: “Ultimately, every athlete is a small business. Thousands of professional athletes compete each year without major corporate sponsorship and we want to help nurture their talent and give them all the tools and help to succeed online.

“At GoDaddy, we help people who try to do something extraordinary, and in today’s digital-first world, having a strong online presence is vital to every athlete and entrepreneur trying to grow their business. That’s why we’re proud to be an official Team GB partner, fuelling our athletes and entrepreneurs as they go for gold. GoDaddy wishes the entire team well as they complete their training for Tokyo 2020.”