Team GB Marks One-year Countdown To Tokyo 2020
The British Olympic Association (BOA) has marked the one-year countdown to the 2020 Summer Olympic Games in Tokyo by launching a new campaign.
The ‘Only One Year To Go’ campaign went live across 20 digital roadside and city centre screens in nine cities, in association with official media partner Ocean. Team GB has an exclusive out-of-home content partnership with Ocean, which will be a key content channel during Tokyo 2020, showcasing highlights from the Games in an effort to bring fans on the streets of Britain closer to the action. During Rio 2016, Ocean broadcast more than 20,000 hours of exclusive Team GB content, creating a broadcast channel across close to 100 screens.
The campaign supports Only One Year to Go celebrations planned for Team GB in Manchester and at Westfield London.
Manchester will welcome Olympians Greg Rutherford and Beth Tweddle, handing out Team GB papers filled with messages of unity and national pride on the tram from Piccadilly to Media City. They will join a celebration of the Olympics in the main piazza at Media City where a showreel of g Team GB highlights will play on the big screen, taking commuters back to iconic moments from London 2012 and Rio 2016. A ‘Team GB Café’ will also offer up refreshments. To celebrate five new sports, as well as modern new disciplines making their debut in Tokyo, skateboarder Alex Decunha and BMX Rider Charlotte Worthington will also take part in a showcase of their Olympic sports, giving fans a chance to try for themselves.
At Westfield London, Team GB newspapers will be handed out, each containing a call for the nation to come together behind Team GB.
According to new research conducted by Nielsen,Team GB is the sports team that makes the UK most proud and is most likely to inspire and unite the nation (64% of people feel that Team GB brings the nation together). In the run up to Tokyo 2020, the British Olympic Association is looking to build on that position with a year-long campaign that places Team GB at the heart of a call to action for the UK to be prouder, more hopeful and more united as the nation counts down to Tokyo 2020.
Scott Field, Team GB’s Director of Communications, said “Of all the research we undertake, the statistic that humbles us is that Team GB is consistently the sports team that the UK is most proud of. Team GB fans are different ages, come from different backgrounds and parts of the UK, but they are united by their support of the incredible British athletes. Olympic sport has an unmatched ability to bring people from all walks of life together. With one year to go until the Tokyo 2020 Olympic Games, we are delighted to kick-start our campaign to help bring the nation together by reminding the UK just how great Olympic fever feels.”
Ocean’s Head of Content and Sponsorship, Kevin Henry, said: “Following a brilliant few weeks for Britain’s sportswomen and men, the baton is passed to Team GB which begins the countdown to Tokyo 2020 to inspire support and momentum. It’s superbly timed to build on the spirit of unity and national pride created by our footballers, cricketers and motor-racing champion Lewis Hamilton. Using our portfolio of large format screens as a content rich broadcast channel will prime all the other marketing activity Team GB has planned across its social channels. It is also a wonderful advert for sport, making it accessible, inclusive and hopefully helping to inspire a new generation of competitors and more active people.”
UK holiday park operator Haven has also officially launched its partnership with Team GB with 100 days to go through activities with double Olympic medallist Tom Daley and Olympic gold medallist Denise Lewis.
Haven became an official partner to Team GB in February, and plans to use the partnership to build on its commitment to celebrating the “Great British coast”. Daley and Lewis have now launched the partnership by promoting Haven’s new developments for 2019.
Daley took a leap from Haven’s The Drop, one of the newest activity features at Haven’s Craig Tara resort in Ayr, Scotland, while Lewis took on the new Crazy Climber challenge.
Haven has spent close to £100m since last winter developing its new concepts which will be trialled at five different parks across the UK with the Extreme Jump and the Crazy Climber just two features of the new Lighthouse Harbour Adventure Village at Craig Tara.
