Team GB Olympic Gold Medallists Launch New Coffee Brand
Rio 2016 Olympic Champions Owain Doull, Callum Skinner and Philip Hindes have launched a new brand of sustainably-sourced coffee, 5 Rings.
The British Gold Medal-winning cycling trio, who each won gold at the 2016 Games, initially launched two single origin roasts named Blind Faith and Cali Crash – both names taken from their own personal stories from careers in professional cycling.
Cali Crash takes its name from Owain Doull’s crash at the 2014 UCI Track Cycling World Championships in Cali, Colombia. Brazilian blend Blind Faith, meanwhile, is named after the cyclists’ post Olympic celebrations at the Rio 2016 Games.
The 5 Rings founders said in a joint-statement: “The journey for 5 Rings began way back in 2012 when, as we developed a lasting friendship through our international travels in professional cycling, we would, without fail, go on the hunt for great coffee.
“In our cycling careers, we were fortunate to have reached the pinnacle of any athlete’s profession by becoming Olympic Champions. We’ve also been fortunate to share many memories and stories which, we believe, coffee is all about – coffee is so much more than a drink, it brings people together to socialise and discuss the good, bad and ugly of life.
“By launching our company today, we are aiming to contribute to the greater good of the coffee community; bringing world class and sustainably-sourced coffee to the UK and international market. We are looking forward to starting this journey and to others joining us for the ride.”
The founders say 5 Rings coffee uses a loring “smokeless” roaster that produces up to 80% fewer greenhouse gases in every roast, compared to conventional roasters, while every coffee bag is certified CO2-neutral as well as being plastic and aluminium-free, ensuring the bags are easily recyclable.
