Team GB Partners With Yoplait Kids Ahead Of Tokyo Games
Team GB has unveiled a new partnership with General Mills brand Yoplait Kids ahead of the Olympic Games in Tokyo this summer.
A new three-year partnership will see Yoplait Kids and its Petits Filous, Frubes, and Wildlife brands become the Official Yogurt of Team GB, continuing its ‘mission to help kids get the right daily nutrition to lead active, happy lives’.
After signing the partnership, Yoplait Kids will launch a new ‘Moments of Gold’ campaign to help motivate the next generation of athletes by introducing them to Team GB values through fun and play. The initiative will aim to encourage families to be active together, creating family ‘moments of gold’.
The ‘seven-figure’ above the line campaign includes a mix of in-store activations, on-pack promotions, social media activity with Team GB athletes, and a new TV commercial due to air from June.
“This is a really exciting partnership for Team GB,” said Andy Anson, CEO, BOA.
“The athletes of Team GB truly inspire our nation and today’s announcement with Yoplait extends our chance to engage with families up and down the country.
“As we slowly come out of lockdown, the ‘Moments of Gold’ campaign encourages families to be active together and we’re really excited to see it take shape and grow in the months leading up to the Tokyo Olympic Games.”
Joanna Goodman, Head of Marketing – Yogurt (Northern Europe), General Mills, added: “Team GB’s mission is to ‘Unite & Inspire through the power of Olympic sport’ and we felt this was a perfect fit with Yoplait Kids. We have shared values around inspiring the next generation to get active and embrace the unifying joy of sport and play.
“With the renewed importance of uniting people in the ‘new normal’ world, we believe it’s a great opportunity to provide more moments where families, inspired by our amazing Team GB athletes, can be active together.
“Whether it’s those tentative first steps or a kick-flip in the skate-park, our ‘Moments of Gold’ campaign will inspire families to have fun and play games together, nourished by Yoplait. We’re incredibly proud and excited to be partnering with Team GB to get the nation moving.”
