team GB Scoops Birds Eye Deal
Team GB has partnered with Birds Eye’s Green Cuisine ahead of the Paris 2024 Olympic Games.
The collaboration will see Team GB and Green Cuisine aim to help ‘educate the nation on how incorporating plant-based products into a balanced diet’, with a focus on improving public health and protecting the planet.
Spearheading the partnership will be Get Set to Go Green, a new programme designed to educate children, parents and teachers on plant-based food options.
The programme will be delivered in primary schools around the country through Team GB and Paralympics GB’s youth engagement programme Get Set, a programme originally created for London 2012.
Tim Ellerton, Commercial Director at Team GB, commented, “We are incredibly proud to continue working with Green Cuisine as we head towards Paris 2024. Environmental sustainability is a huge focus for us at Team GB, so working with Green Cuisine to bring to life our work in sustainability is a great step forward.
“We look forward to working together to showcase the environmental benefits of opting for plant-based foods, as well as empowering children to build green, healthy habits.”
Victoria Westwood, UK & IRE Marketing Cluster Lead at Green Cuisine, said “We are proud to be an Official Partner of Team GB again – continuing our mission to make plant-based foods accessible to all. Team GB athletes perform to the highest standards possible, and we want consumers to recognise, through this partnership, how the nutritional value of plant-based foods can help them perform to their highest standards in their day-to-day lives as well.
“This partnership offers us a golden opportunity to highlight the benefits of a flexitarian lifestyle for the good of ourselves and the planet, and allows us to go one step further and deliver a united sustainability strategy.”
