Team GB Signs Topps Deal
Team GB has penned a four-year partnership with Topps.
The new deal includes official licensee of trading cards and stickers designation to Team GB.
As per the agreement, the sports collectibles brand will be the exclusive distributor of Team GB’s trading cards for the next two editions of the Summer Olympic Games at Paris 2024 and LA28.
Topps launched its first Team GB collection on 29th February, featuring some of the team’s most decorated athletes both past and present. These include current stars Beth Shriever, Ben Proud and Zharnel Hughes, as well as icons Sir Mo Farah, Sir Andy Murray, Dame Jessica Ennis-Hill, and Anthony Joshua.
The Fanatics-owned trading cards specialist will continue to launch new collections in the buildup to Paris 2024, which commences on 26th July. These will be available for purchase from the team’s retail distribution channels, and across Team GB and Topps’ online retail platforms.
Amber Jeffries Keel, Senior Licensing and Retail Manager at Team GB, said, “We’re delighted to be working with Topps in the lead up to Paris 2024 and beyond.
“Next summer will be as close to a home Games as it gets, and excitement among sports fans in the UK is already mounting.
“These collections will offer fans a chance to keep a piece of history for themselves.”
Topps is already a partner of European football’s governing body UEFA, as well as Formula One and Germany’s Bundesliga. In North America, the firm has deals with MLB, the NHL and MLS.
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