Team Sky Extends Jaguar Partnership
Team Sky Pro Cycling has extended its partnership with Jaguar in a three-year deal, which coincides with the launch of the British luxury carmaker’s new XF Sportbrake model.
The deal will see Jaguar support the team by transporting cycling equipment to each race and providing cars that will serve as the team’s strategic ‘nerve centre’.
Jaguar’s global director of sponsorships, Geoff Cousins, said: ‘We’re delighted to announce a new three-year partnership with Team Sky. We know that our involvement in the rapidly growing sport of cycling and our support of Team Sky resonates strongly with new and existing Jaguar customers.’
‘Team Sky and Jaguar have similar ambitions and objectives and furthermore, the values of the team fit well with our human performance and Alive themes that sit at the heart of the Jaguar brand. We wish the riders the very best of luck and look forward to celebrating their successes over the coming years.’
Dave Brailsford, Sky Pro Cycling’s team principal added: ‘We are delighted to continue our partnership with Jaguar. Over the past two years Jaguar has provided the team with fantastic support and we very much look forward to putting the new XF Sportbrake through its paces.’
‘I am confident it will play an important role in the team’s success this year by providing a fast, high performance and comfortable race support car. It provides the perfect environment from which to direct race operations when we’re on the road. The fact that it looks stunning too will make it the stand out car behind the peloton.’
