Team Wiggins Adds New Partner
Crankalicious, a UK based handmade bike care and cleaning brand has announced a new partnership with UCI Continental development cycling team, Team WIGGINS for the 2018 season.
The partnership sees Crankalicious become the official bike cleaning partner of the team which includes upcoming superstars such as Tom Pidcock, Mark Donovan and Gabriel Cullaigh.
As the official bike cleaning partner of Team WIGGINS, Crankalicious will provide a full range of cleaning products to the team, supporting their aims of developing the next generation of British and international riders and assisting in their pursuit of riding at the elite level of professional cycling.
Team WIGGINS mechanics and riders will have access to Crankalicious’ range of bike care and cleaning products to ensure all equipment is running smoothly and efficiently.
General manager of Team WIGGINS, Andrew McQuaid said: “It’s great to have Crankalicious on board as the Official Bike Cleaning Partner of Team WIGGINS. Keeping our equipment clean and running smoothly is of utmost importance so our riders are able to perform to the best of their abilities and with Crankalicious’ excellent reputation for quality we have no doubts that their high quality products will do just that.”
Tony Hetherington, brand manager of Crankalicious said: “Team WIGGINS are dedicated to their sport and require only the highest quality equipment available to compete at such a high level. This is something we at Crankalicious identify with as we only use the highest quality raw ingredients in our products for top level performance. Partnering with such an exciting and promising team is a big step forward for Crankalicious and something we’re really proud to be a part of.”
