Team GB Renews Key Licensing Partner

Team GB has renewed its licensing and retail partnership with The Point.1888.

The extension of the partnership with The Point.188, which describes itself as a retail-focused brand extension agency,follows the delivery of a successful programme for the Tokyo 2020 Olympic Games.

According to a statement, the past four years has seen over 30 licensees sign up to work with Team GB, including Micro Scooter, Royal Mint, Brompton bikes, BDA, Dashel helmets, Nerdy Banana and Moonpig.

Now, the pair will continue to collaborate ahead of the Paris 2024 Olympic Games. 

Most recently, Team GB secured a new partnership with Fashion UK, an apparel, footwear, and accessories licensee, while a new jewellery license with Mappin&Webb and new underwear license with Oddballs has also been sealed in recent months.

Hannah Redler, Director of Retail and Sport at Point.1888, said, “We are incredibly proud of the resilience and successes of the Tokyo 2020 licensing and retail programme and cannot wait to continue working alongside the fabulous group of people at Team GB, bringing on board market leading partners to help unite and inspire the nation through sport.”

Paul Ellis, Head of Licensing at Team GB, added, “This is always a huge moment for our team of athletes: preparations are ramping up to the next level, and the support from The Point.1888 and from our UK licensees and retailers is more important than ever.

“The run up to Paris 2024 is going to be really exciting, and we’ll shortly be unveiling some new licensing assets that will take this programme to the next level. We look forward to bringing fans along for the journey at what is set to be an incredible event.”