Team GB Turns To Tiktok Ahead Of Paris 2024

Ahead of this summer’s Olympic and Paralympic Games in Paris, TikTok has been announced as an official partner of both Team GB and ParalympicsGB.

According to a statement, the ‘partnership aims to help Team GB and ParalympicsGB athletes share their unique journeys, connect with new audiences and grow their personal fanbase through TikTok, while encouraging support for the entire teams across the UK in the lead up to Paris 2024.’

As such, TikTok will run bespoke content workshops for Team GB and ParalympicsGB athletes ahead of the Games, offering comprehensive training and content creation guidance from TikTok experts.

Additionally, TikTok will create a ‘dedicated, purpose-built content creation space’ at both Team GB House at the Pavillon D’Armenonville and ParalympicsGB House in Clichy to help athletes connect with their fans.

The partnership will be supported by a large-scale advertising campaign during the Games across TV, out-of-home billboards, audio and paid social, with Team GB and ParalympicsGB athletes also involved in the campaign.

Rollo Goldstaub, Head of Sport & Gaming UKI & Nordics at TikTok, said, “TikTok is home to a diverse community of sports fans and athletes across a range of sports, from football to fencing, beginner through to the elite level. It makes our new partnership with Team GB and ParalympicsGB a perfect fit, enabling us to shine a light on the athletes’ heroics in Paris while also inspiring people from all walks of life to take part in sport and learn something new. We can’t wait to help the teams share their incredible stories on the road to Paris and beyond.”

Tim Ellerton, Team GB’s Commercial Director, said, “It’s our mission at Team GB to unite and inspire the nation through the power of Olympic sport. With Paris 2024 happening right on our doorstep, we have a valuable opportunity to introduce a new generation to the magic of the Olympic Games. TikTok is a brilliant platform that shares our drive to amplify the stories of our extraordinary athletes, and we’re confident that this partnership will allow us to create a lasting impact.”

David Clarke, ParalympicsGB Chief Executive, said, “Paris 2024 presents an incredible opportunity to showcase outstanding ParalympicsGB athletes, sharing both their sporting prowess and resilience on the field of play but also shining a light on their lived experience as disabled people. TikTok is home to a vibrant community of disabled creators and will educate and empower ParalympicsGB athletes to bring their stories to life, making meaningful connections with new audiences. We know that the outstanding performances of our athletes has a powerful impact on the British public, shifting perceptions and breaking down barriers for disabled people throughout the UK.”