Tecate Signs Manchester City Deal
Tecate beer has become the official regional partner of Premier League side, Manchester City as part of a multi-year agreement.
The new partnership with Manchester City will allow Tecate to connect with the club’s local fan base in Mexico.
Raul Gonzalez, brand director at CM/Heineken Mexico, commented: “As the fastest growing football club in the world Manchester City’s success, history and ambition is attracting fans all around the world. Our consumers at Tecate will now be there, every time the fans are moved and inspired by such a magnificent club.
“This new partnership between Tecate and Manchester City will result in incredible experiences for the fans of our brand, so stay tuned to our social media platforms for upcoming news and unique moments.”
Omar Berrada, commercial director of City Football Marketing, which brokers Manchester City’s commercial partnerships said: “We are very pleased to welcome Tecate on board as our official beer for Mexico. We are delighted that the brand also becomes our first partner in Mexico, home to some of the world’s most passionate football fans. We are looking forward to working together to create some great opportunities to engage Tecate consumers in Manchester.”
