Technogym Appoints Speed Communications

Speed Communications has been selected as sole agency by Technogym,to handle all UK media relations and drive communications around 2015 new product launches, partnerships, and campaigns including Let’s Move for a Better World.

Running throughout March 2015, Let’s Move for a Better World is a worldwide campaign promoted by Technogym, dedicated to fitness facilities encouraging people to become more active in order to make a difference in their community.

All participating fitness facilities measure their members’ physical activity using the same unit of measurement, the MOVE. Fitness facilities that score the most MOVEs in their country win the opportunity to donate Technogym fitness equipment to a school of their choice.

Alex Bennett, UK marketing director, Technogym said: “We have a great, long standing relationship with Speed which, alongside its wealth of experience in the fitness and wellness industries and impressive work on previous campaigns and events, makes it the perfect agency to handle all of our UK PR.”

Kate Bosomworth, managing partner, at Speed added: “We’ve worked closely with Technogym for seven years on new product launches and campaigns including its role as the Official Equipment Supplier to London 2012. We are delighted to become sole agency and grow our relationship with Technogym. It fits perfectly into our sport and wellness portfolio alongside brands including adidas, MaxiNutrition and Mission Sport Athlete Care.”