Technogym Launches Campaign To Donate Exercise

Technogym is launching a new edition of its “Let’s Move for a Better World” challenge to encourage people in clubs worldwide to ‘donate’ physical activity towards a good cause.

As part of the company’s approach to corporate social responsibility, that of promoting wellness as a social opportunity, Technogym has created the social campaign that aims to get local communities more active and promoting wellness education in schools.

The most active club in each country – the one that accumulates the highest number of MOVEs – will win the chance to donate a Technogym training circuit to a school within its local community.

The “Let’s Move for a Better world” challenge will allow gym goers to collect MOVEs – Technogym’s movement unit of measure – and share their training with the online community, as a part of a global digital challenge tracked via the mywellness cloud platform.

In 2014 over 21,000 people in 180 fitness clubs around the globe participated in the challenge, collecting more than 100 million MOVEs in total.

The new edition will take place from 2nd to 22nd March when gym members will be able to train, share and donate their movement to promote wellness and healthy lifestyles in schools.