Tecno Appoints Right Formula For Man City Campaign

Right Formula has announced a strategic marketing partnership with Manchester City partner TECNO following a competitive pitch process.

The partnership will see the sport and entertainment consultancy activate ‘multi-territory’ digital strategies and campaigns for TECNO’s partnership with the Premier League giants.

Right Formula will also offer consultancy across the company’s other marketing verticals to help strengthen its position within the sports sponsorship landscape, with a particular focus on executing the delivery of audience-led digital content to drive brand growth across TECNO’s key markets. 

“We’re thrilled to be working with TECNO and excited to help digitally activate their partnership with one of the biggest football clubs in the world,” said Robin Fenwick, Founder and CEO, Right Formula.

“Our football and digital-related client portfolio continues to expand and we’ve already thoroughly enjoyed working with the TECNO team to help deliver an engaging digital campaign in time for the busiest period of the football calendar over Christmas and New Year.

“In what has been a difficult and uncertain year, we’re delighted to have maintained the relationships we hold with all of our retained clients, and are pleased to add another to our roster ahead of 2021.”  

Danni Xu, CMO, TECNO, added: “With their strategic and digital capabilities, we have no doubt Right Formula are the suited partner to help us achieve our objectives with our important Manchester City partnership.

“Right Formula are highly experienced operators in elite football and in initiating digitally-focused campaigns. Their credentials in this space made them the standout performer in the tender process and the perfect partner for TECNO.

“We now look forward to working with the team throughout a busy final month of the year and in future years.”

TECNO first partnered with City in 2016 in a bid to grow its strategic marketing and advertising activity across the globe, and now operates in more than 60 emerging markets.