Telegraph Media Extends RFU Partnership
The Telegraph Media Group has renewed its commercial partnership with the Rugby Football Union, strengthening a relationship that will continue beyond the 2015 Rugby World Cup in England.
As part of the new deal, the Telegraph becomes official media partner of the Natwest Schools Cup, the major competition in English schools rugby featuring over 1000 schools.
The Telegraph continues as Official Newspaper partner, with copies available in corporate areas of the stadium on match day, while Telegraph Media Group also becomes an official Digital News Channel to England Rugby.
The rugby editorial team is lead by Mick Cleary and includes former England stars Will Greenwood, Brian Moore and Austin Healey.
The deal will have event opportunities with England coaches and players for loyal subscribers who will also benefit from events and discounted products, including tickets.
Keith Perry, managing director, Sport, TMG, said: ‘This partnership goes through to 2016 and falls at an extremely exciting time for the game. We look forward to strengthening our relationship with the RFU and their partners. We have a massive number of rugby followers amongst our customer base and we are working with brands to develop innovative ways of engaging this core audience.’
Sophie Goldschmidt, RFU chief commercial officer added: ‘We’re extremely pleased to secure this extension of our partnership with Telegraph Media Group to include the NatWest Schools Cup and annual fundraising support for a community rugby initiative. Both will continue to strengthen the Telegraph’s commitment to rugby beyond the Rugby World Cup and we look forward to continuing our relationship over the next three years.’
