Telegraph Sport Extends Project Babb
The Telegraph has announced that it will be extending its alternative football website, Project Babb – launched ahead of the Fifa World Cup – after Telegraph Sport achieved a record-breaking growth in digital traffic during the competition.
Project Babb has already surpassed traffic targets with more than five million page views and, according to the Telegraph, its best-performing articles have had tens of thousands of social shares.
Babb has seen 60% of visits driven from social media and two-thirds of its readers are under 35 years old.
Project Babb has also contributed to the boost of TMG’s Sport website Telegraph Sport. During the 33-day period of the 2014 Football World Cup Telegraph Sport accumulated 160 million page views at an average of 4.85 million per day.
The site also received over 1.6 million visitors per day on average during the Brazil tournament and Telegraph Sport’s live blogs for both semi-finals and the final each received more than one million page views.
The consumption of Telegraph Sport content on mobile devices also grew rapidly. Visits to The Telegraph’s recently relaunched mobile website accounted for 42% of all World Cup traffic. On The Telegraph mobile site’s biggest-ever day for traffic, 61% of the page views were from Sport.
Adam Sills, head of sport, TMG, said of the results: ‘The brilliant success of Babb means that it will continue during the upcoming football season. Further to this we are thrilled with the record number of visitors to Telegraph Sport during the World Cup, which has surpassed our traffic during London 2012 by a large distance.’
‘The number of visitors to our different sites via various devices is testament to the outstanding quality of our journalism and the new ways in which we are delivering it.’
