Tesco Clothing Joins Prior Cycling Team
Cricket star Matt Prior’s cycling venture – One Pro Cycling – has revealed its new team kit, with Tesco clothing brand F&F announced as lead partner in a three-year deal.
While F&F will provide the team with formal and leisurewear, lead rider Yanto Barker’s Le Col brand will produce the team’s racewear.
The team have taken the decision not to partner with a title sponsor, preferring to retain the ‘One’ moniker, something that the team’s co-founder, cricketer Matt Prior, says will remain as the team progresses.
The England international, currently recovering from an achilles operation, said: “Our first year of operating is very much about establishing the team and ensuring we put in place a robust and sustainable business model. Our partnership with F&F ensures we are on a sound financial footing as we look to expand in the coming years.”
Rather than use a title sponsor, One are unveiling a membership scheme, giving fans the chance to attend exclusive events, rewards and discounts.
According to media reports the team’s goals include targeting the Tour Series, as well as the British-based UCI races, such as the Tour of Britain.
