Tetley’s To Sponsor The Challenge Cup
The Rugby Football League (RFL) has announced Tetley’s as the new title sponsor of the world’s oldest Rugby League competition, the Challenge Cup, with the tournament set to become the The Tetley’s Challenge Cup for the 2013 and 2014 seasons.
Tetley’s, who were title sponsors of Super League between 2000 and 2004 and RFL, will also become the Official Beer of Super League for the next two seasons – while various new sponsorship initiatives will also be created to support the partnership.
The Challenge Cup has been sponsored by Leeds Metropolitan University for the past six seasons.
Tetley’s chief executive Nigel Wood commented: ‘It is an exciting new era for the sport of Rugby League. Tetley’s is a dynamic national brand with a wonderful vision for Rugby League and its activation around the partnership. The television coverage of the Tetley’s Challenge Cup on the BBC and Sky Sports will deliver a robust platform for both parties to continue to build on the popularity of this historic competition.’
Carlsberg UK communications director Bruce Ray said: ‘The Tetley’s brand has a long association with the RFL and we are delighted to announce these new sponsorships. They will provide us with a platform with which to connect with consumers and Rugby League fans driving greater engagement with the Tetley’s brand. These sponsorships will generate increased awareness of the Tetley’s brand and will also provide unique opportunities for consumers and customers to engage in the sponsorships through competitions and promotions.’
The new sponsorship was unveiled at Wembley on Tuesday with the help of Martin Offiah, who added: ‘Tetley’s new sponsorship of the Challenge Cup is great news for Rugby League.Every player dreams of lifting the Challenge Cup at Wembley and being part of the magical atmosphere of one of the nation’s greatest sporting occasions. I will always treasure the finals I played in among the greatest achievements in my career and I also know just how much it means to the all the fans, who create such a wonderful family atmosphere every year, to cheer their team on to victory at Wembley.’
