The FA Collects Wsl Sticker Deal

The Football Association (FA) has agreed a licensing partnership with Panini to create the first ever Barclays Women’s Super League (WSL) football sticker collection.

Following two years of success for England’s Lionesses, and then a record breaking 2022/23 season in the WSL, which saw matchday attendances up by 170%, the FA’s new deal with the Italian collectibles company highlights further commitment to the women’s game.

As part of the agreement, Panini has announced the physical Barclays WSL sticker collection released in December 2023, featuring nearly 350 stickers from all 12 Barclays WSL teams in the English topflight.

The FA’s Director of Women’s Football, Baroness Sue Campbell, said, “We are thrilled to announce our relationship with Panini, a brand that is synonymous with football worldwide.

“With fan experience key to everything we do, we are delighted that fans of the Barclays WSL will now be able to collect and trade stickers of their favourite players.”

Katie Gritt, Head of Marketing for Sport at Panini, added, “This is such a special moment for us at Panini, having the opportunity to recognise and celebrate the growth of the women’s game through the first ever Barclays Women’s Super League Official Sticker Collection.

“We are extremely proud of our longstanding relationship with The FA and our heritage in celebrating iconic moments through our collections, further cementing Panini in football history.

“We couldn’t be prouder of this collection and what it represents; the phenomenal growth and success of these incredible women, and we look forward to supporting the continued growth of the women’s game through our Barclays WSL collections.”