The FA scores multi-year ClearScore partnership
The FA has announced a multi-year deal with financial marketplace ClearScore, which sees the UK credit score and report app become an official partner of both the Emirates FA Cup and the Adobe Women’s FA Cup.
The partnership will focus on community impact, with ClearScore aiming to support lower-league clubs, fans, and local communities by championing financial wellbeing and accessibility. The brand plans to activate the partnership through a marketing campaign that includes storytelling and direct engagement with lower-league teams to help them achieve their goals.
The deal marks a major move into football for the financial wellbeing brand, which will align its support equally across both the men’s and women’s competitions.
Justin Basini, Co-Founder and CEO, ClearScore, said, “We’re proud to partner with the Emirates FA Cup and the Adobe Women’s FA Cup, which capture the imagination of millions of people every season. The spirit of the competitions is rooted in inclusivity, celebrating football at all levels, local pride and the connection between clubs and communities. At ClearScore, we share those same values of pride and winning as a team. We look forward to seeing all the wonderful drama and excitement which the fans and our users will enjoy in the seasons ahead, while we’ll stick to taking the drama out of personal finance!”
James Gray, Commercial Director, The FA, said, “We’re delighted to welcome ClearScore as an Official Partner of the Emirates FA Cup and Adobe Women’s FA Cup. These competitions are built on the principles of opportunity and ambition, and ClearScore’s commitment to helping people progress in life makes them a perfect partner.”
