The Game Plan Officially Launches

Sport Industry Group has announced the launch of its new podcast, The Game Plan: Inside the Business of Sport.

Hosted by Dylan Pugh, Managing Director at SIG, and Radha Balani, Managing Partner at sustainability and social change consultancy Think Beyond, the weekly podcast is set to deliver short and sharp deep dives into the hottest topics from the business of sport.

From the power struggle in the world of golf and PSR in the Premier League, to the future of the WSL and MLB’s move into Europe, The Game Plan will explore all the latest trends, biggest deals, and evolving stories that are shaping the sports industry.

In addition, The Game Plan will provide a number of special episodes including exclusive interviews with the industry’s biggest players.

The first episode, released today, focuses on the fourth edition of The Hundred. Dylan and Radha will look ahead to this year’s competition and consider how much impact it has actually had on the sport and what its future might hold.

Co-host, Dylan Pugh, commented, “I am delighted to finally announce the launch of SIG’s brand-new podcast, The Game Plan: Inside the Business of Sport.

“Every Friday, we’ll be providing you with a quick and incisive run down of the industry’s trending topics, condensing all the angles from across the sector into a snappy and informative weekly pod.

“We’d also love to hear from the industry so don’t hesitate to reach out and let us know which subject you’d like us to explore!”

Co-host, Radha Balani (RB), added, “Looking at the world of sport today, the action taking place off the pitch feels more relevant than ever as finance, governance, sponsorship, societal impact and more crosses in the mainstream consciousness.

“I can’t wait for the opportunity to sit down every week to try and share some insights on our fascinating industry, as well as chatting to some of the greatest minds in our sector.”

Make sure you don’t miss an episode by following the podcast here.