The Hundred Strikes Bkt Tyres Sleeve Deal
The Hundred has named BKT Tyres as a new partner ahead of the 2024 season.
The Mumbai-based tyre brand’s logo will feature on the sleeves of all teams across both the men’s and women’s competitions, through its new agreement with the ECB.
The deal comes ahead of the fourth season of The Hundred, the 100-ball cricket tournament which gets underway on Tuesday 23rd July when the Oval Invincibles and Birmingham Phoenix’s men’s and women’s teams face each other in a double header at the Kia Oval.
Last year, BKT teamed up with seven IPL teams for the 2023 season. The company’s partnership portfolio also includes LaLiga, and Bundesliga champions Bayer Leverkusen.
“It’s a pleasure and an honour for us to be at the side of this exciting competition that will involve world-class players from around the world,” said Rajiv Poddar, Joint Managing Director of BKT.
“Also, this partnership fully reflects the value of inclusivity we hold dear, building together both women’s and men’s teams for over five weeks.
“This is the result of our shared passion for this extraordinary sport, which aims to bring added value to the cricket experience.”
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